Many of us were raised to think of abundance as something desirable. The cornucopia, the horn of plenty, the allure of inexhaustible gifts. In practice, however…well…be careful what you wish for. Once we shifted the collective locus of our attention to smaller and smaller screens, abundance was no longer as appealing, and needless clutter became the enemy of useful content.
―Andrew Essex, The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come